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How we get paid, in plain English.

100% carrier and supplier residuals. You pay us nothing directly, not for advice and not for project work. Different carriers pay us different rates, and we will tell you which is which — here is the whole math.

The bottom line

You do not pay us an advisory fee.

When you choose a carrier or platform we recommend, that provider pays us a residual, and only for as long as you stay a happy customer. Our income depends on getting it right for you over the long run, not on selling you anything.

100% of our revenue is residual and commission paid by the carriers, platforms, and suppliers you buy through. The quote you get is the same whether you go direct or through us. Our share comes out of the provider's margin, never added on top of yours.

One model, three places it shows up

Connectivity, security, and projects.

01

Connectivity & carriers

Internet, SIP, and hosted voice bought through us pay a standard residual on the monthly recurring charge, and the rate is closely matched from carrier to carrier. Your price is identical to going direct.

02

Security & managed services

When you engage a managed or security partner we place, that partner bills you and pays us a residual. You write the partner a check, never Buckeye, and we stay accountable for the outcome.

03

Projects, hardware & cutovers

Cabling, network design, and migrations are sourced through distribution and our partners. The supplier compensates us. There is no separate Buckeye invoice.

Who pays whom

Every line of our revenue, and what lands on your side of the ledger.

What you buyWho invoices youWhat Buckeye is paidWhat you pay Buckeye
Internet, SIP, hosted voiceThe carrier3–12% residual on the monthly recurring$0
Managed security or managed ITThe partner we placeResidual from the partner$0
Cabling, hardware, migrationsThe supplier or distributorSupplier compensation$0
vCIO strategy, AI readiness, bill auditsNobodyNothing, unless you place business$0
The two conflicts we do have

Any advisor who tells you they have no conflict is either not thinking hard enough or hoping you are not.

We have two. Here they are, and here is what sits against each.

Conflict one: we are paid by the provider you choose, not by you.

What sits against it is that, for any given service, providers pay us about the same. Buy an internet circuit and the residual lands within a couple of percentage points whichever carrier wins it, so there is no version of this where steering you toward one carrier over another meaningfully changes what we earn. Rates do differ between types of service, and we will tell you what any specific placement pays if you ask. What sits against that is the shape of the payment. A residual only continues while you remain a customer. Put you on the wrong platform and you leave at renewal and we lose the entire stream, which is far worse for us than any difference in rate. One-time commissions reward the sale. Residuals only reward the ones that last. We also take no spiffs, the one-time bonuses carriers pay to push a specific product inside a window, because those genuinely do reward the sale over the fit.

Conflict two: we are paid a percentage of what you spend, and we are simultaneously telling you we will reduce what you spend.

Both are true. What sits against it is the time horizon. We are not trying to inflate one invoice — we are trying to be the advisor you still use in 2035. The growth we want is your growth: more locations, more seats, more of your business placed through us because the first thing worked. Overbuying at the sites you already have gets us a slightly larger check this year and costs us the relationship.

The practical answer to both is the same, and you should hold us to it: ask what we are paid on any specific recommendation, at any point, and we will tell you before you sign. If that answer ever makes you uncomfortable, every contract is in your name and you can take it somewhere else.

The question sharp buyers ask

What about advisory work?

vCIO strategy, AI readiness, bill audits. Same answer, same model.

Think of us like an insurance agent. We are the outside sales team for 400+ carriers and platforms, and they pay us when you place business with them. That covers everything we do: the readiness assessments, the roadmaps, the audits, the renewals.

There is no separate consulting fee hiding behind the free advice, and no scenario where a bill from Buckeye shows up. For the difference between a fee consultant, a broker, and a residual advisor, see consultant vs broker vs master agent. If you take our plan and place it through someone else, we have lost a deal, not sent you an invoice. One clarification, because it is the obvious question: where a partner delivers ongoing work — a vCIO engagement, a managed IT contract, a SOC — that partner bills you directly at their rate, you sign with them, and we do not mark it up. The number you see quoted on those pages is theirs, not ours.

What we do not do

The parts of this industry that quietly bend advice, and where we stand on each.

Questions people actually ask

Including the one about whether different rates skew the recommendation

Is your price higher than going direct to the carrier?
No. The quote is the same number either way. Our residual comes out of the provider's margin, not added to your bill.
Different carriers pay you different rates. Does that skew your recommendation?
Not in the way the question assumes. For the same service, carriers pay within a couple of percentage points of each other, so there is no carrier we make meaningfully more on. Rates do differ between types of service. Two things sit against that. First, the residual only pays while you stay, so placing you badly to earn a few extra points costs us the entire account, not one commission. Second, every contract is in your name and you can leave at any time. Beyond that, ask us what any provider on your shortlist pays us and we will tell you before you sign.
What happens if I leave?
The residual stops. We are paid only while you remain a customer, which is exactly why we would rather keep a 10-year relationship than a one-time commission.
How much do clients typically save?
It depends entirely on what you are on today, how long ago it was negotiated, and which carriers serve your addresses. Some clients see nothing because they were already priced well — we will tell you that rather than manufacture a saving. Where there is money on the table it is usually in auto-renewed rates, circuits nobody turned off, and duplicate services. Ask and we will show the math for your addresses before you commit to anything.
Whose name is on the contract?
Yours. The agreement is between you and the provider. We negotiate it, read it, and hold the provider to it. That is the opposite of an aggregator who holds the contract and marks it up — see aggregator vs contracts in your name.
Because you cannot trust what you cannot see

If you cannot see how someone is paid, you cannot trust what they tell you.

The MSP and telecom industry has trained buyers to be cynical about neutral claims, for good reason.

We would rather earn your trust by showing you the math than by repeating a slogan. Ask us at any point in an engagement what we are paid on a given recommendation, and we will tell you.

Keep reading

Related

Ask us what we are paid on any recommendation. We will tell you before you sign.

Every contract is in your name. If the answer ever makes you uncomfortable, you can take it somewhere else.

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