The mobile computing and its usage have exceeded desktop usage, transforming digital landscape with over 55 % of consumers now browsing online via their mobile devices. This massive growth of adoption towards mobility has forced digital advertisers and marketers around the world to evolve and embrace mobile movements, making it an indispensable part of their business technology agenda. Those companies that have effectively implemented mobile computing are now acquiring enormous benefits from the trend. The consumer behavior during the last few years apparently shows that the use of mobile technologies such as Android, iPhone, Windows & Blackberry mobile platforms are remarkably surging as the first preferences whether it is to accessing business information or buying products.
To be in competition, most businesses websites today have simple to navigate and mobile-friendly pages and also built native mobile applications so, they can be easily accessed at all time and be actively present where their consumers are.
Here are some notable factors on how mobile commuting and business is on the rise:
Real-time communication is one the crucial factors to improve employee efficiency, greater productivity, flawless customer services, etc. That's where mobile technology has helped in providing one of the most efficient level of connectivity between employees, vendors, associates, and customers. By using mobile applications, employees can now easily and instantly connect with each others through social media platforms or businesses can also have direct communications with consumers in various ways.
With a significant and increasing number of mobile consumers worldwide, a new dimension into business advertising and marketing has been introduced. Today, businesses are benefiting with the implementation of mobile technologies such as responsive websites & apps, SMS, interactive voice response (IVR) messaging, QR code system, push notifications, mobile payment, etc. Potential consumers also can find varieties of business information and advertisements as well as buy products instantly through their mobile devices. In this way, mobile technologies have made marketing and advertisements more effective and efficient.
In order to stay ahead of the competition, companies need fast and efficient research and development agenda. The easy and interactive sharing features of mobile technologies enable businesses to analyze customer behaviors and get quick feedback on their products and services. This has helped analyzing the loopholes in core business strategies and productions leading to product upgrades at faster rates.